CurveBlock
The UK financial promotions framework requires that any invitation or inducement to engage in investment activity is clear, fair and not misleading and must be approved by an authorised person unless an exemption applies. For tokenised property or renewable project shares this means the medium (websites, social, apps, tokens) does not change the promotional standard: the content and delivery must meet FCA expectations on risk disclosure, suitability/approach for the target audience, and avoidance of hype. Platforms that permit communications on their sites or in‑app must control and approve promotions in line with the same rules that apply to traditional funds and securities.
Where a token represents a regulated security, issuers and platforms must also consider prospectus rules and whether an approval or exemption is needed under the Financial Services and Markets Act. The form of delivery (digital wallet, ledger or smart contract) does not relieve the promoter of obligation to present accurate, balanced information about fees, charges, liquidity constraints and the nature of the underlying assets. The FCA has emphasised firms should prevent consumer harm through misleading performance claims or omission of material risks.
Practical implications for retail investors are straightforward: expect plain‑language explanations of what the token represents, how income and capital returns arise, custody arrangements and the limits on resale. Platforms should also state who is authorised, what consumer protections apply and where to find complaint and redress routes. When assessing tokenised property or small renewables offers, investors should check that promotional materials are approved by an authorised firm and include the key risk information that traditional regulated offers provide.